Instagram Strategy | Creative:

Seen Social Agency is a social media agency based in Los Angeles.

Seen’s Instagram is the primary channel used for B2B marketing and brand communications. 

seen+profile.jpg

Goals:

  • To build a following among influencers, prominent studios, and individual practitioners working in the arts and design. (Prospective clients)

  • To communicate Seen’s understanding and deep appreciation of these industries. 

  • To create an engaging feed balancing curated content from industry leaders, industry news, and personal photos of architecture, landscapes, and fine art. 

Method:

  • A weekly project, called the ‘Beauty Series’, was created.

  • Each Monday, an IG story is posted sharing curated and themed content from design/arts industry leaders, coupled with personal photographs.

  • Themes have ranged from Inside, Outside, Human Form, to the color Green.

  • Each story is accompanied by a series of three photos shot by Seen and posted during the week. 

Story + Post Sample

Since the launch of the project, Seen has increased Average Engagement by Reach (ERR) by 9%, monthly profile views by 40%, and website visits by 60%. 

Instagram