Instagram Strategy | Creative:

 

Duane Border Design is a landscape architecture studio based in Los Angeles.

Seen created a month long Instagram campaign to engage with the American Society Of Landscape Architects (ASLA) during Landscape Architecture Month in April 2020.

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Goals:

  • To heighten awareness of the studio among the landscape architecture community. (Future collaborators, industry influencers)

  • To gain followers.

  • To activate their existing audience through more engaging content.

Method:

  • Seen interviewed key staff designers asking “When did you first become interested in landscape architecture?”

  • This question ties into the ASLA’s stated goal of advancing the profession of landscape architecture.

  • Content was created from personal photographs, curated photography, and quotes from the interviews.

  • The strategy was to showcase the diverse culture of the studio and how that diversity of experience informs their practice of landscape architecture.

Sample Posts

During the campaign, DBD increased their follower count by 7%, impressions for the month increased 16%, and reach increased by 78% for the month.

Insights:

  • Engaged with a known industry organization (ASLA).

  • Utilized popular hashtags to expand their reach and drive discovery of their content.

  • Created compelling content that told a personal story about the people that make up their company.