Management + Strategy:
RELM is a landscape architecture and urban practice based in Los Angeles.
Seen has been managing RELM’s Instagram + Linked In accounts since December 2018 in close collaboration with their leadership team.
Goals:
To increase followers.
To increase profile and website views.
To maintain a regular posting calendar.
To reinforce RELM’s founding tenets & distinctive visual communications style.
Method:
Seen built a management system from the ground up to ensure that content was being approve by leadership before anything was posted.
Seen adopted and managed a monthly content schedule.
Seen created branded templates for posts and stories to ensure that graphic standards are followed.
Seen developed an authentic engagement strategy to drive new followers through outreach to industry leaders. (Liking, commenting, following)
Seen increased followers through authentic engagement with industry leaders. (Liking, commenting, following)
Insights:
Seen has driven an Instagram follower increase of 44% over a 12 month period.
Seen has stabilized and increased the frequency of posting by adopting and managing a monthly content schedule.
Seen has increased monthly Instagram profile visits by 1183% for the year.
Seen has increased monthly website views generated by the IG profile by 1633% for the year.
